Next cohort starts June 2nd
*Limited seats available
Why Most BDRs Struggle with the AE Transition
Executing high-quality discovery
Running engaging demos
Managing deals with frameworks like MEDDICC
Managing pipeline to forecast accurately
Negotiating deals without discounting
Closing without losing control
How This Course
Helps You Land
The Role & Succeed in it
Gain real AE skill repetitions
Build confidence for interviews and the role
Learn from experienced AEs and leaders
Leave with proven frameworks
What You'll Learn
How Ready Are You for AE?
Take our FREE readiness assessment and
get your personal AE readiness score.
*Results in under 5 minutes!
Tenured BDRs aiming for AE in 3–12 months
BDRs wanting to stand out in interviews
BDR who need AE-specific skill practice
The Lennox Academy
Was Built To Close Skill Gaps
"The Lennox Academy training was key to my successful transition to AE. While I was a BDR, their training taught me how to run great discovery calls, use MEDDICC to manage deals, and to successfully implement mutual action plans to close deals. Since, I've made the jump, I achieved 100%+ of my AE ramp target every month. I couldn't recommend them more!"
Ben Crangle
Saleseforce BDR, LinkedIn AE
"Invaluable training for any BDR looking to make the jump. The Lennox Academy course is interactive, insightful, and incredibly practical. It provided the exact framework I needed to transition into an AE role successfully with valuable advice on how to secure the role in the first place. Highly recommend!"
Sunny Jandu
Account Executive @ Paddle
"The Lennox Academy BDR to AE course gave me a structured framework for the full sales cycle, from discovery and qualification through to deal progression and closing, that I was previously only seeing in pieces. Learning to apply MEDDICC and negotiation skills in real scenarios sharpened my ability to identify customer needs, navigate stakeholders and articulate value, as well as work on my up-selling and cross-selling skills that translate directly into Customer Success. For anyone in a revenue role looking to grow into AE or planning a transition into account management like myself, this course bridges the gap between pipeline-building and long-term customer ownership in a very practical way."
Olena Boychenko
Senior Enterprise BDR @ Red Sift
"I wasn't sure what to expect going in, but this course completely blew me away. The teachers were world class and the way it's structured means you're actually implementing things as you go, not just absorbing theory. The negotiation frameworks alone changed how I show up on calls. I went from reacting to price objections to genuinely controlling the conversation. Since finishing, my deal size is up 40% and I'm closing the biggest deals my company has ever seen, consistently. Can't recommend it enough."
Cherish Rothwell
Account Executive @ Future Proof Cornwall
Course Details
€499
Format
Live, 8 sessions, 1 hour per week
Dates
June 2nd - July 30th
Price: €499
*If you are using an education budget for this course we will email you a certificate & invoice.
Cohort size limit:
20
FAQ
Do I need AE experience already?
No this course is for tenured BDRs who want to become AEs.
Will this help with interviews?
Yes we will have parts of the course dedicated to interview training
What if I can’t attend live?
All material from the course will be recorded.
Can my company sponsor this?
Yes, let us know what your company requires and we can work with you.
Take the Next Step in Your Sales Career
Don’t just hope you’re ready!
Stand out from the crowd in your interview process and learn the skills you need for the AE role.