Next cohort starts June 2nd
*Limited seats available
Why Most BDRs Struggle with the AE Transition
Executing high-quality discovery
Running engaging demos
Managing deals with frameworks like MEDDICC
Managing pipeline to forecast accurately
Negotiating deals without discounting
Closing without losing control
How This Course
Helps You Land
The Role & Succeed in it
Gain real AE skill repetitions
Build confidence for interviews and the role
Learn from experienced AEs and leaders
Leave with proven frameworks
What You'll Learn
How Ready Are You for AE?
Take our FREE readiness assessment and
get your personal AE readiness score.
*Results in under 5 minutes!
Tenured BDRs aiming for AE in 3–12 months
BDRs wanting to stand out in interviews
BDR who need AE-specific skill practice
The Lennox Academy
Was Built To Close Skill Gaps
The Lennox Academy training was key to my successful transition to AE. While I was a BDR, their training taught me how to run great discovery calls, use MEDDICC to manage deals, and to successfully implement mutual action plans to close deals. Since, I've made the jump, I achieved 100%+ of my AE ramp target every month. I couldn't recommend them more!
Ben Crangle
Saleseforce BDR, LinkedIn AE
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“The Lennox Academy has had a significant impact on our team’s performance. From the start, the team have been incredibly supportive, offering practical advice and helping us continually improve our strategy. The Lennox Academy delivers practical, results-focused training that has genuinely improved how we connect with prospects and book meetings. I highly recommend them to any team looking to elevate their prospecting efforts and achieve measurable outcomes.”
Terri Kelly-McDermott
BDR Manager @ LearnUpon
We partnered with Lennox to roll out a structured 6-month prospecting program across our BDR team in EMEA. From day one, the program was thoughtfully designed - balancing skill-building with practical application so our reps could put new techniques to work immediately. Sessions were interactive & engaging, and we saw a measurable improvement in BDR confidence & performance. If you're looking to level up your prospecting motion in EMEA, I'd have no hesitation recommending them.
Ryland Davies
BDR Director EMEA @ Hubspot
Course Details
€499
Format
Live, 8 sessions, 1 hour per week
Dates
June 2nd - July 30th
Price: €499
*If you are using an education budget for this course we will email you a certificate & invoice.
Cohort size limit:
20
FAQ
Do I need AE experience already?
No this course is for tenured BDRs who want to become AEs.
Will this help with interviews?
Yes we will have parts of the course dedicated to interview training
What if I can’t attend live?
All material from the course will be recorded.
Can my company sponsor this?
Yes, let us know what your company requires and we can work with you.
Take the Next Step in Your Sales Career
Don’t just hope you’re ready!
Stand out from the crowd in your interview process and learn the skills you need for the AE role.