Selling
behaviours that
drive revenue.

The Lennox Academy embeds the habits, frameworks and accountability that make change permanent.

10,000+ reps trained

OUR CUSTOMERS

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Built for every level

SDRs & BDRs

Prospecting into competitive markets requires more than a script. We build the skills, habits, and mental frameworks that turn pipeline generation into a repeatable & predictable discipline.

SDRs & BDRs

Prospecting into competitive markets requires more than a script. We build the skills, habits, and mental frameworks that turn pipeline generation into a repeatable & predictable discipline.

Account Executives

Winning complex, multi-stakeholder deals at enterprise level is a different game. We build the qualification rigour, discovery depth, and deal execution standards that move AEs from good to exceptional.

Account Executives

Winning complex, multi-stakeholder deals at enterprise level is a different game. We build the qualification rigour, discovery depth, and deal execution standards that move AEs from good to exceptional.

Customer Success & Account Management

Retention and expansion are revenue. We build the commercial skills that turn CS and AM teams into a genuine growth function.

Revenue Leaders

First, second, and third line leaders are the multiplier. We build the coaching frameworks, operating cadences, and management standards that turn individual managers into a high-performance culture.

What we teach

MEDDICC & Other Frameworks

Every program is built around the methodology your organisation runs on. Whether that's MEDDICC, an existing framework, or one you're building from scratch. We embed it as a shared language across your GTM function, not a checkbox in your CRM.

Prospecting Programs

Built for the market your team is selling into now. Structured outreach, multi-channel sequencing, and the mental discipline to prospect consistently in a market where buyers are harder to reach than ever.

Discovery & Deal Execution

The skills that separate average AEs from elite ones. How to run discovery that uncovers real pain, build champions, navigate complex buying committees, and close at the level your targets demand.

Leadership & Coaching Frameworks

For first, second, and third line leaders. Embed organisational change by actually impacting behaviours with best in class, proven frameworks

Every program is built from the ground up.

Every program is built from the ground up.

Step 1: Review existing setup

Step 2: Leadership alignment

Step 3: Stakeholder interviews

Step 4: Program build

Step 5: Training delivery

Step 6: Reinforcement

Step 1: Review existing setup

Step 2: Leadership alignment

Step 3: Stakeholder interviews

Step 4: Program build

Step 5: Training delivery

Step 6: Reinforcement

Revenue performance at this level is not a training problem. It is a commitment to building something that lasts.

We work with a small number of customers each quarter.

The organisations that get the most from working with Lennox are the ones who understand that before they pick up the phone.

If that sounds like you, we'd like to talk.

Our customers include some of the world's leading tech organisations

We've built programs for revenue teams at some of the fastest-growing technology companies in the world - from scaling organisations building their first enterprise motion to global teams operating at the highest level of complexity.

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“From the initial discovery call with the team at Lennox, I knew I was in safe hands. They were meticulous in not only understanding the needs of my sales floor, but he also took the time to get a flavour of our coaching culture. He spent time with our front line managers and reviewed existing content to ensure the Lennox message tied in with our narrative. The training itself was 10 out of 10!”

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Lesley Ronaldson

VP Sales & Gong

“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”

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Emma Walker

Director Enablement @ Wayflyer

“The Lennox Academy has had a significant impact on our team’s performance. From the start, the team have been incredibly supportive, offering practical advice and helping us continually improve our strategy. The Lennox Academy delivers practical, results-focused training that has genuinely improved how we connect with prospects and book meetings. I highly recommend them to any team looking to elevate their prospecting efforts and achieve measurable outcomes.”

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Terri Kelly-McDermott

BDR Manager @ LearnUpon

We partnered with Lennox to roll out a structured 6-month prospecting program across our BDR team in EMEA. From day one, the program was thoughtfully designed - balancing skill-building with practical application so our reps could put new techniques to work immediately. Sessions were interactive & engaging, and we saw a measurable improvement in BDR confidence & performance. If you're looking to level up your prospecting motion in EMEA, I'd have no hesitation recommending them.

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Ryland Davies

BDR Director EMEA @ Hubspot

“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”

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Shannon Patton

Global Enablement @ Udemy

"Our collaboration with The Lennox Academy undeniably aligned with our strongest and most consistent delivery in the same quarter from our AE team in Dublin. The MEDDPICC programme gave our reps a shared framework for qualifying and progressing deals more effectively. You could see it in how the team was working - and in the results."

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Jordan Farry

Country Manager UK/Ire @ Personio

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The Revenue Room

A weekly resource for sales leaders who are serious about what comes next. Every week - a newsletter, a podcast, or both - covering sales leadership, commercial strategy, and what's actually working in modern revenue organisations.

Weekly Newsletter

Podcast

Different revenue leaders every week!

OUR CUSTOMERS:

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The standard your revenue organisation is capable of.

If you're ready to build something that lasts, let's talk.