THE LENNOX ACADEMY · MEDDICC ROLLOUT TRAINING
We embed MEDDICC as a
shared language
across
your GTM function.
Not a checkbox in your CRM.
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
TRUSTED BY GTM TEAMS AT
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
HOW A ROLLOUT RUNS
Built for adoption, not attendance
01
Cohort Onboarding
Reps go through the program
together, so the whole team learns the
same language at the same time.
02
Manager Reinforcement
Managers get the frameworks to
coach MEDDICC in every deal review
and 1:1 — so it sticks after the training
ends.
TEAM
CIA
COIN
03
Interactive 60-Min Sessions
Short, live sessions where reps apply
the framework to their own open
opportunities — not slideware.
THE ISSUE
Reps treat MEDDICC like a checklist.
They fill in the fields, but they don't understand the deal underneath them.
SO THEY DON'T UNDERSTAND
✕
Their prospect's quantifiable business impact
✕
The decision criteria of their customers
✕
Which competitor they're up against
WHICH LEADS TO
!
Inaccurate forecasts
!
Deals slipping into the next quarter
!
A last-minute red flag that should have been
caught much earlier
HOW WE BUILD ROLLOUT TRAINING
Every program is built
from the ground up
Diagnose
We review your pipeline, deal
reviews and forecast calls to
find where qualification
breaks down.
Customise
Content is built around your
sales motion, your buyers and
your real opportunities.
Deliver
Cohort-based, interactive
sessions your reps can apply
the same day.
Reinforce
Managers keep the framework
alive in every 1:1 and forecast
call.
FROM CHECKLIST TO DECISION FRAMEWORK
Make MEDDICC how
your team
thinks
, not
what they fill in
We give reps the tools to apply MEDDICC to real-life opportunities so
that they can use it as a decision framework.
We teach them how to build value across their deals & mitigate risk
using the framework.
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
FURTHER READING
More on MEDDPICC
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
READY TO ROLL IT OUT?
Give your team one
shared language for
every deal
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
TRUSTED BY GTM TEAMS AT
ServiceNow
Udemy
[XX%]
[Outcome stat — e.g. change in
forecast accuracy after rollout]
— [Name, Title, Company]
“[Quote]”
[Short outcome-oriented quote
from a sales leader]
— [Name, Title, Company]
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
HOW A ROLLOUT RUNS
Built for adoption, not attendance
01
Cohort Onboarding
Reps go through the program
together, so the whole team learns the
same language at the same time.
02
Manager Reinforcement
Managers get the frameworks to
coach MEDDICC in every deal review
and 1:1 — so it sticks after the training
ends.
TEAM
CIA
COIN
03
Interactive 60-Min Sessions
Short, live sessions where reps apply
the framework to their own open
opportunities — not slideware.
TRUSTED BY GTM TEAMS AT
HOW WE BUILD ROLLOUT TRAINING
Every program is built
from the ground up
Diagnose
We review your pipeline, deal reviews and
forecast calls to find where qualification
breaks down.
Customise
Content is built around your sales motion,
your buyers and your real opportunities.
Deliver
Cohort-based, interactive sessions your
reps can apply the same day.
Reinforce
Managers keep the framework alive in
every 1:1 and forecast call.
FROM CHECKLIST TO DECISION FRAMEWORK
Make MEDDICC how
your team
thinks
, not
what they fill in
We give reps the tools to apply MEDDICC to real-life opportunities so
that they can use it as a decision framework.
We teach them how to build value across their deals & mitigate risk
using the framework.
Download the MEDDPICC
Playbook
↓
Book a Rollout Call
→
FURTHER READING
More on MEDDPICC
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
READY TO ROLL IT OUT?
Give your team one
shared language for
every deal
Download the MEDDPICC
Playbook
↓
Book a Rollout Call
→
TRUSTED BY GTM TEAMS AT
ServiceNow
Udemy
[XX%]
[Outcome stat — e.g. change in
forecast accuracy after rollout]
— [Name, Title, Company]
“[Quote]”
[Short outcome-oriented quote
from a sales leader]
— [Name, Title, Company]
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
HOW A ROLLOUT RUNS
Built for adoption, not attendance
01
Cohort Onboarding
Reps go through the program
together, so the whole team learns the
same language at the same time.
02
Manager Reinforcement
Managers get the frameworks to
coach MEDDICC in every deal review
and 1:1 — so it sticks after the training
ends.
TEAM
CIA
COIN
03
Interactive 60-Min Sessions
Short, live sessions where reps apply
the framework to their own open
opportunities — not slideware.
TRUSTED BY GTM TEAMS AT
HOW WE BUILD ROLLOUT TRAINING
Every program is built
from the ground up
Diagnose
We review your pipeline, deal reviews and
forecast calls to find where qualification
breaks down.
Customise
Content is built around your sales motion,
your buyers and your real opportunities.
Deliver
Cohort-based, interactive sessions your
reps can apply the same day.
Reinforce
Managers keep the framework alive in
every 1:1 and forecast call.
FROM CHECKLIST TO DECISION FRAMEWORK
Make MEDDICC how
your team
thinks
, not
what they fill in
We give reps the tools to apply MEDDICC to real-life opportunities so
that they can use it as a decision framework.
We teach them how to build value across their deals & mitigate risk
using the framework.
Download the MEDDPICC
Playbook
↓
Book a Rollout Call
→
FURTHER READING
More on MEDDPICC
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
READY TO ROLL IT OUT?
Give your team one
shared language for
every deal
Download the MEDDPICC
Playbook
↓
Book a Rollout Call
→
THE LENNOX ACADEMY · MEDDICC ROLLOUT
TRAINING
We embed MEDDICC
as a
shared language
across your GTM
function.
Not a checkbox in your CRM.
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
THE ISSUE
Reps treat MEDDICC
like a checklist.
They fill in the fields, but they
don't understand the deal
underneath them.
SO THEY DON'T UNDERSTAND
✕
Their prospect's
quantifiable business
impact
✕
The decision criteria of
their customers
✕
Which competitor they're
up against
WHICH LEADS TO
!
Inaccurate forecasts
!
Deals slipping into the
next quarter
!
A last-minute red flag that
should have been caught
much earlier
[XX%]
[Outcome stat — e.g. change in
forecast accuracy after rollout]
— [Name, Title, Company]
“From the initial discovery call with the team at Lennox, I knew I was in safe hands. They were meticulous in not only understanding the needs of my sales floor, but he also took the time to get a flavour of our coaching culture. He spent time with our front line managers and reviewed existing content to ensure the Lennox message tied in with our narrative. The training itself was 10 out of 10!”
Lesley Ronaldson
VP Sales & Gong
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
“[Quote]”
[Short outcome-oriented quote
from a sales leader]
— [Name, Title, Company]
TRUSTED BY GTM TEAMS AT
HOW A ROLLOUT RUNS
Built for adoption, not
attendance
01
Cohort Onboarding
Reps go through the program
together, so the whole team learns
the same language at the same
time.
02
Manager Reinforcement
Managers get the frameworks to
coach MEDDICC in every deal
review and 1:1 — so it sticks after
the training ends.
TEAM
CIA
COIN
03
Interactive 60-Min Sessions
Short, live sessions where reps
apply the framework to their own
open opportunities — not slideware.
HOW WE BUILD ROLLOUT TRAINING
Every program is
built from the
ground up
Diagnose
We review your pipeline, deal reviews
and forecast calls to find where
qualification breaks down.
Customise
Content is built around your sales
motion, your buyers and your real
opportunities.
Deliver
Cohort-based, interactive sessions
your reps can apply the same day.
Reinforce
Managers keep the framework alive in
every 1:1 and forecast call.
FROM CHECKLIST TO
DECISION FRAMEWORK
Make MEDDICC how
your team thinks
, not
what they fill in
We give reps the tools to apply
MEDDICC to real-life opportunities so
that they can use it as a decision
framework.
We teach them how to
build value
across their deals
& mitigate risk
using the framework.
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
FURTHER READING
More on MEDDPICC
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
READY TO ROLL IT OUT?
Give your team one
shared language for
every deal
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
THE LENNOX ACADEMY · MEDDICC ROLLOUT
TRAINING
We embed MEDDICC
as a
shared language
across your GTM
function.
Not a checkbox in your CRM.
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
THE ISSUE
Reps treat MEDDICC
like a checklist.
They fill in the fields, but they
don't understand the deal
underneath them.
SO THEY DON'T UNDERSTAND
✕
Their prospect's
quantifiable business
impact
✕
The decision criteria of
their customers
✕
Which competitor they're
up against
WHICH LEADS TO
!
Inaccurate forecasts
!
Deals slipping into the
next quarter
!
A last-minute red flag that
should have been caught
much earlier
[XX%]
[Outcome stat — e.g. change in
forecast accuracy after rollout]
— [Name, Title, Company]
“From the initial discovery call with the team at Lennox, I knew I was in safe hands. They were meticulous in not only understanding the needs of my sales floor, but he also took the time to get a flavour of our coaching culture. He spent time with our front line managers and reviewed existing content to ensure the Lennox message tied in with our narrative. The training itself was 10 out of 10!”
Lesley Ronaldson
VP Sales & Gong
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
“[Quote]”
[Short outcome-oriented quote
from a sales leader]
— [Name, Title, Company]
TRUSTED BY GTM TEAMS AT
HOW A ROLLOUT RUNS
Built for adoption, not
attendance
01
Cohort Onboarding
Reps go through the program
together, so the whole team learns
the same language at the same
time.
02
Manager Reinforcement
Managers get the frameworks to
coach MEDDICC in every deal
review and 1:1 — so it sticks after
the training ends.
TEAM
CIA
COIN
03
Interactive 60-Min Sessions
Short, live sessions where reps
apply the framework to their own
open opportunities — not slideware.
HOW WE BUILD ROLLOUT TRAINING
Every program is
built from the
ground up
Diagnose
We review your pipeline, deal reviews
and forecast calls to find where
qualification breaks down.
Customise
Content is built around your sales
motion, your buyers and your real
opportunities.
Deliver
Cohort-based, interactive sessions
your reps can apply the same day.
Reinforce
Managers keep the framework alive in
every 1:1 and forecast call.
FROM CHECKLIST TO
DECISION FRAMEWORK
Make MEDDICC how
your team thinks
, not
what they fill in
We give reps the tools to apply
MEDDICC to real-life opportunities so
that they can use it as a decision
framework.
We teach them how to
build value
across their deals
& mitigate risk
using the framework.
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
FURTHER READING
More on MEDDPICC
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
ARTICLE
[Article title — MEDDPICC topic]
Read ↗
READY TO ROLL IT OUT?
Give your team one
shared language for
every deal
Download the MEDDPICC Playbook
↓
Book a Rollout Call
→
THE LENNOX ACADEMY · MEDDICC ROLLOUT TRAINING
We embed MEDDICC as
a
shared language
across your GTM
function.
Not a checkbox in your CRM.
THE ISSUE
Reps treat MEDDICC like a checklist.
They fill in the fields, but they don't understand the deal underneath them.
SO THEY DON'T UNDERSTAND
✕
Their prospect's quantifiable
business impact
✕
The decision criteria of their
customers
✕
Which competitor they're up
against
WHICH LEADS TO
!
Inaccurate forecasts
!
Deals slipping into the next
quarter
!
A last-minute red flag that
should have been caught
much earlier