SALES KICKOFF (SKO) TRAINING
SALES kickoff training
built for lasting IMPACT
We build SKO sessions around your reps' real deals and your managers' coaching, so what they learn shows up in their first week back.
Book an SKO Call
→
OUR CUSTOMERS
SKO SESSIONS WE RUN
INTERACTIVE
TAILORED SESSIONS
An SKO is the time you’re aligning your GTM team towards the next quarter’s priorities. We use it to build skills that help reps positively impact those priorities.
Qualify, inspect, and forecast with a shared deal language.
Discovery
Get past surface pain to quantify business impact. Discovery that builds value.
Objection handling
Pricing, timing, and “we’re happy with what we have”, practiced live.
Prospecting
Building high quality pipeline.
Manager Coaching
Giving managers the tool kit to have effective coaching conversations &
a strong operating rhythm to get the best out of their teams.
ONE STAGE VS EVERY SEAT
SKO KEYNOTE vs WORKSHOP
A keynote gets everyone aligned on the message.
But a BDR, an AE, and a front-line manager need different skills to hit the same number.
We run role-based SKO breakouts alongside your main-stage agenda, so each group leaves with something they can use on their next call or in their next pipeline review.
K
E
Y
N
O
T
E
Drives energy.
W
O
R
K
S
H
O
P
Changes behavior longer term.
THE ISSUE
Big energy at SKO. Little carryover into Monday
Teams leave sales kick off energised, but without practice on real deals and managers reinforcing it, the new behaviours fade within weeks.
SO THEY miss
✕
The chance to apply new skills to live opportunities
✕
Role-specific practice for BDRs, AEs, and managers
✕
A plan for what happens after the event
WHICH LEADS TO
!
A slower start while reps fall back on old habits
!
Managers unsure what they’re meant to coach
!
An SKO budget with no visible return
FROM EVENT TO EXECUTION
Sales kick off training built for immediate application
We design SKO sessions around your real prospects, accounts and opportunities, so reps practice on the deals they’ll be working the week they get back.
Managers leave with the coaching questions and follow-up prompts to keep the same behaviors alive in 1:1s, team meetings, and forecast calls through the first quarter.
HOW WE BUILD YOUR SKO training
Your SKO sessions, built around your year
01
Diagnose
We run stakeholder interviews with your team while review your existing playbooks, materials & sales motion.
02
Customise
Content is built around your sales motion, your buyers, your messaging, and the themes of your wider SKO agenda.
03
Pre-work
Reps bring real accounts and opportunities into the room, so practice starts from their own pipeline.
04
Deliver
Interactive, role-based sessions with live deal work, written exercises, and role play. No lectures.
05
Reinforce
Managers get coaching guides and prompts for the weeks after SKO, so the behaviors carry into Q1 instead of fading out.
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
FAQs
How far in advance should we book training for SKO?
We recommend 4 weeks before your SKO to allow time for diagnosis and customisation.
Can you run different sessions for different roles at the same time?
Yes. We can run parallel breakouts for BDRs, AEs, managers, and leaders, built around your agenda and room plan.
Will this fit with our existing SKO agenda and messaging?
Yes. We can work with your enablement and RevOps teams so our sessions reinforce your themes for the year rather than competing with them.
What happens after the SKO?
Managers get coaching guides, deal-review questions, and follow-up prompts for the first quarter.
Do you deliver in person or virtually?
Both, depending on your event format.
FURTHER READING
More on making training stick
from event to execution
Build for immediate application
We design SKO sessions around your real prospects, accounts and opportunities, so reps practice on the deals they’ll be working the week they get back.
Managers leave with the coaching questions and follow-up prompts to keep the same behaviors alive in 1:1s, team meetings, and forecast calls through the first quarter.
Book an SKO Call
→
TRUSTED BY GTM TEAMS AT
ServiceNow
Udemy
“[Quote]”
[Short outcome-oriented quote
from a sales leader]
— [Name, Title, Company]
HOW WE BUILD YOUR SKO
Built around your year
01
Diagnose
We review your goals for the year, your pipeline, and where each role is falling short, so the sessions target the gaps that matter.
03
Pre- work
Reps bring real accounts and opportunities into the room, so practice starts from their own pipeline.
05
Reinforce
Managers get coaching guides and prompts for the weeks after SKO, so the behaviors carry into Q1 instead of fading out.
02
Customise
Content is built around your sales motion, your buyers, your messaging, and the themes of your wider SKO agenda.
04
Deliver
Interactive, role-based sessions with live deal work, written exercises, and role play. No lectures.
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
TRUSTED BY GTM TEAMS AT
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
FAQs
How far in advance should we book training for SKO?
We recommend 4 weeks before your SKO to allow time for diagnosis and customisation.
Can you run different sessions for different roles at the same time?
Yes. We can run parallel breakouts for BDRs, AEs, managers, and leaders, built around your agenda and room plan.
Will this fit with our existing SKO agenda and messaging?
Yes. We can work with your enablement and RevOps teams so our sessions reinforce your themes for the year rather than competing with them.
What happens after the SKO?
Managers get coaching guides, deal-review questions, and follow-up prompts for the first quarter.
Do you deliver in person or virtually?
Both, depending on your event format.
FURTHER READING
More on making training stick
PLANNING YOUR SKO
Run training that has an impact
Book an SKO Call
→
from event to execution
Build for immediate application
We design SKO sessions around your real prospects, accounts and opportunities, so reps practice on the deals they’ll be working the week they get back.
Managers leave with the coaching questions and follow-up prompts to keep the same behaviors alive in 1:1s, team meetings, and forecast calls through the first quarter.
Book an SKO Call
→
TRUSTED BY GTM TEAMS AT
ServiceNow
Udemy
“[Quote]”
[Short outcome-oriented quote
from a sales leader]
— [Name, Title, Company]
HOW WE BUILD YOUR SKO
Built around your year
01
Diagnose
We review your goals for the year, your pipeline, and where each role is falling short, so the sessions target the gaps that matter.
03
Pre- work
Reps bring real accounts and opportunities into the room, so practice starts from their own pipeline.
05
Reinforce
Managers get coaching guides and prompts for the weeks after SKO, so the behaviors carry into Q1 instead of fading out.
02
Customise
Content is built around your sales motion, your buyers, your messaging, and the themes of your wider SKO agenda.
04
Deliver
Interactive, role-based sessions with live deal work, written exercises, and role play. No lectures.
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
TRUSTED BY GTM TEAMS AT
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
FAQs
How far in advance should we book training for SKO?
We recommend 4 weeks before your SKO to allow time for diagnosis and customisation.
Can you run different sessions for different roles at the same time?
Yes. We can run parallel breakouts for BDRs, AEs, managers, and leaders, built around your agenda and room plan.
Will this fit with our existing SKO agenda and messaging?
Yes. We can work with your enablement and RevOps teams so our sessions reinforce your themes for the year rather than competing with them.
What happens after the SKO?
Managers get coaching guides, deal-review questions, and follow-up prompts for the first quarter.
Do you deliver in person or virtually?
Both, depending on your event format.
FURTHER READING
More on making training stick
PLANNING YOUR SKO
Run training that has an impact
Book an SKO Call
→
SALES KICKOFF (SKO) TRAINING
SALES kickoff training built for lasting IMPACT
We build SKO sessions around your reps' real deals and your managers' coaching, so what they learn shows up in their first week back.
Book an SKO Call
→
OUR CUSTOMERS
WHAT WE RUN
INTERACTIVE TAILORED SESSIONS
An SKO is the time you’re aligning your GTM team towards the next quarter’s priorities. We use it to build skills that help reps
positively impact those priorities.
MEDDICC / MEDDPICC
Qualify, inspect, and forecast with a shared deal language.
Discovery
Get past surface pain to quantify business impact. Discovery that builds value.
Objection Handling
Pricing, timing, and “we’re happy with what we have”, practiced live.
Prospecting
Building high quality pipeline.
Manager Coaching
Giving managers the tool kit to have effective coaching conversations &
a strong operating rhythm to get the best out of their teams.
onE stage vs every seat
KEYNOTE vs WORKSHOP
A keynote gets everyone aligned on the message.
But a BDR, an AE, and a front-line manager need different skills to hit the same number.
We run role-based breakouts alongside your main-stage agenda, so each group leaves with something they can use on their next call or in their next pipeline review.
K
E
Y
N
O
T
E
Drives energy.
W
O
R
K
S
H
O
P
Changes behavior longer term.
THE ISSUE
Big energy. Little carryover into Monday
Teams leave SKO energised, but without practice on real deals and managers reinforcing it, the new behaviors fade within weeks.
SO THEY MISS
✕
The chance to apply new
skills to live opportunities
✕
Role-specific practice for
BDRs, AEs, and managers
✕
A plan for what happens
after the event
WHICH LEADS TO
!
A slower start while reps
fall back on old habits
!
Managers unsure what
they’re meant to coach
!
An SKO budget with
no visible return
FAQs
How far in advance should we book training for SKO?
We recommend 4 weeks before your SKO to allow time for diagnosis and customisation.
Can you run different sessions for different roles at the same time?
Yes. We can run parallel breakouts for BDRs, AEs, managers, and leaders, built around your agenda and room plan.
Will this fit with our existing SKO agenda and messaging?
Yes. We can work with your enablement and RevOps teams so our sessions reinforce your themes for the year rather than competing with them.
What happens after the SKO?
Managers get coaching guides, deal-review questions, and follow-up prompts for the first quarter.
Do you deliver in person or virtually?
Both, depending on your event format.
from event
to execution
Build for immediate application
We design SKO sessions around your real prospects, accounts and opportunities, so reps practice on the deals they’ll be working the week they get back.
Managers leave with the coaching questions and follow-up prompts to keep the same behaviors alive in 1:1s, team meetings, and forecast calls through the first quarter.
HOW WE BUILD YOUR SKO
Built around your year
01
Diagnose
We review your goals for the year, your pipeline, and where each role is falling short, so the sessions target the gaps that matter.
02
Customise
Content is built around your sales motion, your buyers, your messaging, and the themes of your wider SKO agenda.
03
Pre-work
Reps bring real accounts and opportunities into the room, so practice starts from their own pipeline.
04
Deliver
Interactive, role-based sessions with live deal work, written exercises, and role play. No lectures.
05
Reinforce
Managers get coaching guides and prompts for the weeks after SKO, so the behaviors carry into Q1 instead of fading out.
“From the initial discovery call with the team at Lennox, I knew I was in safe hands. They were meticulous in not only understanding the needs of my sales floor, but he also took the time to get a flavour of our coaching culture. He spent time with our front line managers and reviewed existing content to ensure the Lennox message tied in with our narrative. The training itself was 10 out of 10!”
Lesley Ronaldson
VP Sales & Gong
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
TRUSTED BY GTM TEAMS AT
FURTHER READING
More on making training stick
OUR CUSTOMERS
WHAT WE RUN
INTERACTIVE TAILORED SESSIONS
An SKO is the time you’re aligning your GTM team towards the next quarter’s priorities. We use it to build skills that help reps
positively impact those priorities.
MEDDICC / MEDDPICC
Qualify, inspect, and forecast with a shared deal language.
Discovery
Get past surface pain to quantify business impact. Discovery that builds value.
Objection Handling
Pricing, timing, and “we’re happy with what we have”, practiced live.
Prospecting
Building high quality pipeline.
Manager Coaching
Giving managers the tool kit to have effective coaching conversations &
a strong operating rhythm to get the best out of their teams.
onE stage vs every seat
KEYNOTE vs WORKSHOP
A keynote gets everyone aligned on the message.
But a BDR, an AE, and a front-line manager need different skills to hit the same number.
We run role-based breakouts alongside your main-stage agenda, so each group leaves with something they can use on their next call or in their next pipeline review.
K
E
Y
N
O
T
E
Drives energy.
W
O
R
K
S
H
O
P
Changes behavior longer term.
THE ISSUE
Big energy. Little carryover into Monday
Teams leave SKO energised, but without practice on real deals and managers reinforcing it, the new behaviors fade within weeks.
SO THEY MISS
✕
The chance to apply new
skills to live opportunities
✕
Role-specific practice for
BDRs, AEs, and managers
✕
A plan for what happens
after the event
WHICH LEADS TO
!
A slower start while reps
fall back on old habits
!
Managers unsure what
they’re meant to coach
!
An SKO budget with
no visible return
FAQs
How far in advance should we book training for SKO?
We recommend 4 weeks before your SKO to allow time for diagnosis and customisation.
Can you run different sessions for different roles at the same time?
Yes. We can run parallel breakouts for BDRs, AEs, managers, and leaders, built around your agenda and room plan.
Will this fit with our existing SKO agenda and messaging?
Yes. We can work with your enablement and RevOps teams so our sessions reinforce your themes for the year rather than competing with them.
What happens after the SKO?
Managers get coaching guides, deal-review questions, and follow-up prompts for the first quarter.
Do you deliver in person or virtually?
Both, depending on your event format.
from event
to execution
Build for immediate application
We design SKO sessions around your real prospects, accounts and opportunities, so reps practice on the deals they’ll be working the week they get back.
Managers leave with the coaching questions and follow-up prompts to keep the same behaviors alive in 1:1s, team meetings, and forecast calls through the first quarter.
HOW WE BUILD YOUR SKO
Built around your year
01
Diagnose
We review your goals for the year, your pipeline, and where each role is falling short, so the sessions target the gaps that matter.
02
Customise
Content is built around your sales motion, your buyers, your messaging, and the themes of your wider SKO agenda.
03
Pre-work
Reps bring real accounts and opportunities into the room, so practice starts from their own pipeline.
04
Deliver
Interactive, role-based sessions with live deal work, written exercises, and role play. No lectures.
05
Reinforce
Managers get coaching guides and prompts for the weeks after SKO, so the behaviors carry into Q1 instead of fading out.
“From the initial discovery call with the team at Lennox, I knew I was in safe hands. They were meticulous in not only understanding the needs of my sales floor, but he also took the time to get a flavour of our coaching culture. He spent time with our front line managers and reviewed existing content to ensure the Lennox message tied in with our narrative. The training itself was 10 out of 10!”
Lesley Ronaldson
VP Sales & Gong
“We worked with The Lennox Academy to roll out MEDDPICC. The team were a pleasure to work with. All workshops were really well delivered, with a mix of knowledge-sharing and practical exercises. The training catered effectively for reps across different levels of tenure. I would have no hesitation in recommending The Lennox Academy for revenue-generating functions looking to re-energise and upskill their teams.”
Emma Walker
Director Enablement @ Wayflyer
“Lennox was instrumental in helping us operationalize MEDDPICC.Their attention to detail and commitment to quality made the experience feel truly bespoke. We’re incredibly grateful for this partnership and look forward to building on this momentum with Lennox in the quarters ahead. If you're looking for a high-impact way to upskill your team, I highly recommend partnering with Lennox. Their ability to tailor programs, drive behavior change, and meet your teams where they are is unmatched.”
Shannon Patton
Global Enablement @ Udemy
TRUSTED BY GTM TEAMS AT
FURTHER READING
More on making training stick
SALES KICKOFF (SKO) TRAINING
SALES kickoff training built for lasting IMPACT
We build SKO sessions around your reps' real deals and your managers' coaching, so what they learn shows up in their first week back.
Book an SKO Call
Book an SKO Call
→
OUR CUSTOMERS
WHAT WE RUN
INTERACTIVE TAILORED SESSIONS
An SKO is the time you’re aligning your GTM team towards the next quarter’s priorities. We use it to build skills that help reps
positively impact those priorities.
MEDDICC / MEDDPICC
Qualify, inspect, and forecast with a shared deal language.
Discovery
Get past surface pain to quantify business impact. Discovery that builds value.
Objection Handling
Pricing, timing, and “we’re happy with what we have”,practiced live.
Prospecting
Building high quality pipeline.
Manager Coaching
Giving managers the tool kit to have effective coaching conversations &
a strong operating rhythm to get the best out of their teams.
onE stage vs every seat
KEYNOTE vs WORKSHOP
A keynote gets everyone aligned on the message.
But a BDR, an AE, and a front-line manager need different skills to hit the same number.
We run role-based breakouts alongside your main-stage agenda, so each group leaves with something they can use on their next call or in their next pipeline review.
K
E
Y
N
O
T
E
Drives energy.
W
O
R
K
S
H
O
P
Changes behavior longer term.
THE ISSUE
Big energy. Little carryover into Monday
Teams leave SKO energised, but without practice on real deals and managers reinforcing it, the new behaviors fade within weeks.
SO THEY MISS
✕
The chance to apply new
skills to live opportunities
✕
Role-specific practice for
BDRs, AEs, and managers
✕
A plan for what happens
after the event
WHICH LEADS TO
!
A slower start while reps
fall back on old habits
!
Managers unsure what
they’re meant to coach
!
An SKO budget with
no visible return